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Premium Themes / Themes

16 Best Beauty Salon WordPress Themes (Tested 2024)

beauty salon wordpress themes

We thoroughly tested these beauty salon WordPress themes during many client projects in the past two years.

They work for anything from spa and wellness to hair, nail, tanning and anything else in between.

We are particular fans of Cherie, Marra and Jacqueline, but the rest are EQUALLY outstanding.

Every WordPress theme here is 100% customizable without coding. (Best for beginners!)

These designs are also compatible with mobile devices, web browsers and retina screens. Plus, optimized for SEO and fast loading speed.

Yes, they take care of EVERYTHING.

This post covers:

Focus only on the refining touches, brand and personalize the existing appearance, and make your dream beauty salon website quickly.

Beuty is good for your soul, just like a WP theme is for your website.


Quick Pick: Best WordPress Themes For Beauty Salons

  1. Best Overall Beauty Salon Theme: Cherie
  2. Best Beauty Salon Elementor Theme: Jacqueline
  3. Best Beauty Salon WPBakery Theme: Aqua
  4. Best Beauty Salon WooCommerce Theme: Kendall
  5. Best Beauty & Hair Salon Theme: Mremot
  6. Best Beauty & Spa Salon Theme: Thermen

Best Beauty Salon WordPress Themes

1. Cherie

cherie beauty salon wordpress theme
This clear and sparkling WordPress theme designed especially for hair, nail, spa, and WordPress cosmetic salons will impress you.

With Cherie, you will get an online booking form plugin, price list, working hours presentation, and contact details forms.

You will easily grow your beauty business, thanks to the theme’s marketing tools.

An elegant business blog WP template will help you create great and informative content that will convert your visitors into new clients.

Thanks to the WooCommerce plugin you can sell beauty products, cosmetics, and online beauty seminars with ease.

Keep in MIND Cherie comes with pre-made demos to choose from and import with just one click.

Beauty is power with Cherie.

Cherie features:

  • 1,700+ sales
  • 4.8+ star rating
  • Gift cards
  • Newsletter subscription
  • Price: $69 (may vary)

2. Marra

marra spa wordpress theme
Marra is a powerful multipurpose beauty salon WordPress theme offering incredible options and a stunning website look.

With Marra, you can create a gorgeous portfolio of your strongest and most creative work. You will showcase your best skills and abilities to raise your potential quickly.

You will find everything you need in this feature-rich tool and what is best – NO CODING knowledge is necessary.

Marra comes with an amazing set of tools: Elementor page builder, Slider Revolution, Contact Form 7, and WooCommerce, to name a few.

It also includes many pages, layouts, shortcodes, and widgets. Your beauty story begins with Marra.

Marra features:


3. Thermen

thermen multipurpose beauty wordpress theme
If you are searching for a beauty and spa WordPress theme that is super practical and professional-looking, then you are in the right place.

Thermen works with an outstanding drag and drop WordPress page builder that is easy to use, suitable for beginners.

Additionally, due to the live theme customizer, you will build everything visually with full control.

Powerful plugins, rich page templates, custom widgets, and unlimited sidebars will help you create your dream site EXACTLY as you wish.

Also, Thermen is responsive and retina ready so you can be sure that your site will look beautiful on all devices.

Along with all these features, you also get a WordPress child theme. Start a new day with a classy and fabulous site.

Thermen features:


4. Fyna

fyna beauty salon wordpress theme
Fyna is a modern and responsive beauty salon WordPress theme for hairdressers, salons, nail and makeup services. We actually used it three times as a skin care WordPress theme.

With Fyna, you get six ready-to-use demos, that are highly customizable and easy to employ. You can install the demo with a single click. (But you can also check our guide if you need help installing a WP theme.)

You will never get tired of customizing Fyna because of its amazing and unlimited options.

With the drag-n-drop WPBakery builder tool, you can MANAGE your content and create a stunning new site.

It is also bundled with Slider Revolution so that you will create eye-grabbing slideshows to impress your beautiful customers.

Fyna features:

  • 140+ sales
  • 4.6+ star rating
  • PSD files
  • Cross-browser compatible
  • Price: $59 (may vary)

5. Mailyspa

mailyspa beauty salon wordpress theme
Looking for a high-quality theme to start up your beauty business? This beautiful WordPress theme is a considerable option.

Mailyspa is a MODERN and full of gentle tones theme created for spa, wellness, beauty salon, or makeup studio.

Stunning ready-to-use homepages, inner layouts, and sidebars will be useful when you start creating your new site.

Mailyspa is optimized for page loading speed and performance to ensure your customers will have a great user experience with your site.

Additionally, you can easily link your site with your social media profiles.

Also, you will get numerous amazing plugins like MailChimp, Contact Form 7, Yoast SEO, and Elementor page builder.

Make sure your site will shine like a diamond, which will happen with Mailyspa.

Mailyspa features:


6. Mykery

mykery spa wordpress theme
Get your hands on Mykery and unlock unlimited options and opportunities with this amazing beauty salon WordPress theme.

Mykery comes with premium plugins, Yoast SEO integration, and professional support to help you win the game.

Mykery works smoothly with Gutenberg, the block editor that will make the way you create posts, pages, and showcase products even easier.

Also, Mykery is WPML and Polylang ready.

Like that would not be enough, you will get Google Fonts, typography, icons, and colors. Try now Mykery’s incredible demos with just one click.

Mykery features:


7. Mremot

mremot hair salon wordpress theme
Here we have one of the most multipurpose BEAUTY-FOCUSED WordPress themes. Mremot is ideal for beauty salons, barbers shops, or wellness centers. It’s also an excellent hair salon WordPress theme candidate.

Particularly great if you need an attractive, easy, and effective site to showcase your work, practice, and unique products.

With the user-friendly Elementor page builder, you will create a powerful outcome easily and quickly.

The big list of features includes different header styles, an advanced admin panel, ready-to-use inner pages, custom widgets, and a fullscreen WP background slider.

Besides, you can enrich Mremot with your magic touch and ideas. This is your time to shine.

Mremot features:

  • 40+ sales
  • 4.2+ star rating
  • Sticky menu
  • Extensive documentation
  • Price: $59 (may vary)

8. Reina

reina beauty spa wordpress theme
This is one of the best beauty salon WordPress themes and is perfect for someone who is just starting with their online presence.

Reina is modern and pretty, a real eye-pleaser. You can choose from nine stunning and pre-designed homepages for an easy and quick start.

The Slider Revolution is integrated right into the theme, as is the Elementor page builder.

Custom forms, like appointment booking, price list, and timetable, will allow your customers to make breezy appointments.

Once you decide to work with Reina, your business will start to SHINE magnificently.

Reina features:

  • 1,200+ sales
  • 4.3+ star rating
  • Pricing
  • Countdown timer
  • Price: $79 (may vary)

9. Spa Lab

spa lab wordpress theme
Spa Lab is an incredibly customizable beauty salon and wellness WordPress theme with great features. Spalab provides plugins like WPBakery, WooCommerce, and mega menu.

Also, you will get unlimited layout options to make your site look unique and transparent.

Particular features are appointment and reservation forms, a built-in gift card facility, and different types of galleries for a beautiful showcase of your work and products.

Social media is a BIG PART of every business so you will get integrated social sharing buttons on your site.

Spa Lab also uses icons, appealing skins, unlimited colors, and Google Fonts. Have fun with Spa Lab.

Spa Lab features:


10. Jacqueline

jacqueline beauty salon wordpress theme
If you are in the beauty space, you better NOT MISS Jacqueline. This is one of the most popular themes for spa and massage salons, beauty companies, hair or makeup parlors and centers.

Jacqueline is a contemporary, well-made and clean theme, with a powerful framework, and highly customizable pre-built pages.

With Jacqueline, you can create easy-to-use, structured posts and handy, informative content for your visitors.

Also, you can include testimonials, a list of your services, or a team member’s presentation.

Of course, you can smoothly develop your online store for your top-notch products with the WooCommerce plugin.

You can end up with a big-league beauty site with some mixing and matching.

Jacqueline features:


11. Aqua

aqua beauty salon wordpress theme
Aqua is ideal for spas, wellness centers, hair services, and makeup salons. This beauty WordPress theme offers an attractive feminine WordPress design, great options, and SUPERB features.

You can fully personalize and customize Aqua with your visual ideas and content.

On top of this, HTML5 and CSS3 animations and visual effects will attract new customers and impress your visitors with great content.

Additionally, you will get twelve amazing templates, different header and footer layouts, and menus to choose from.

Of course, the reservation management feature will help you take care of your customers’ wishes and desires. Launch your website today!

Aqua features:

  • 1,500+ sales
  • 4.4+ star rating
  • Lifetime free updates
  • Top-notch mobile performance
  • Price: $59 (may vary)

12. Kendall

kendall beauty salon wordpress theme
Kendall is a fresh, flexible beauty salon WordPress theme for your PRECIOUS business. With Kendall, you can showcase your beauty salon and your services with style and polished content.

It also has twelve gorgeous homepage examples to ensure you quickly find what you are searching for.

Kendall is easy to set up and is fully responsive and retina ready. Additionally, it also includes a whooping collection of shortcodes, widgets, layouts, and icons.

The amazing parallax effect will make your site even more glamorous. Lastly, Kendall is not only visually refreshing but also social-share-friendly.

Kendall features:


13. Lemon

lemon beauty salon wordpress theme
In this competitive world, is very important how you present your beauty online business. Lemon beauty salon WordPress theme is perfect for helping you stand out from the masses.

Built-in premium tools will make your website construction incredibly easy.

Moreover, Lemon is cross-browser consistent, ensuring all your clients will view your site in the same way.

Lemon is compatible with essential plugins such as Slider Revolution, WooCommerce, WP Ajax, and OWL Carousel, enabling you to create an IMPACTFUL end product.

Give your visitors an insight into your luxury beauty services on your new site and increase your list of clients with a jaw-dropping online footprint.

Note: Don’t miss checking our in-depth luxury WordPress themes list.

Lemon features:

  • 900+ sales
  • 4.5+ star rating
  • Filterable services pricing
  • Special team section
  • Price: $59 (may vary)

14. Jevelin

jevelin beauty salon wordpress theme
Jevelin is an all-around, flexible and extremely extensible WordPress theme that works for just about any project and business you can think of.

Even if you set up a beauty salon website, you will successfully make one with Jevelin.

The fantastic collection of demos offers you to kick-start your project. With little work necessary on your end, you can create a remarkable outcome that will wow everyone.

On top of that, you can also FULLY modify and beautify Jevelin according to your needs and regulations. (Enjoy visual editing!)

Jevelin features:

  • 14,000+ sales
  • 4.5+ star rating
  • Testimonials slider
  • Brand logo slider
  • Price: $59 (may vary)

15. TheGem

thegem multipurpose beauty wordpress theme
TheGem is another multi-purpose WordPress theme with hundreds of ready-to-use samples to choose from. Indeed, TheGem also takes care of the beauty industry with its stunning demo material.

Note: You can use either Elementor or WPBakery to enhance and improve the default settings of TheGem.

With TheGem, you have unlimited options and possibilities to create the exact website that you dream about.

The core structure is also fast loading, responsive, retina ready and SEO-friendly.

Waste no time and enter the space with a TOP-CLASS website that will impress and inspire all your visitors and potential customers.

TheGem features:

  • 76,400+ sales
  • 4.8+ star rating
  • Catchy animations
  • Contact form
  • Price: $59 (may vary)

16. Webify

webify multipurpose beauty wordpress theme
Webify is an exclusive Elementor WordPress theme that will do wonders for your beauty salon. An engaging and impactful website is just around the corner once you opt for Webify.

But first, feel free to take a peek at the live demo preview and see this EXCELLENT tool in full effect.

Stunning portfolios, beautiful galleries, multiple blocks and modules, modular system and predefined headers and footers, it’s all part of Webify.

Keep in mind, if you would like to start a blog and online shop, you can do that, too, with Webify. There is no such thing as impossible when utilizing Webify.

Webify features:

  • 2,900+ sales
  • 4.7+ star rating
  • Accordions
  • Functional contact form
  • Price: $59 (may vary)

8 Key Elements Of A Successful Beauty Salon Website

We also want to share with you the essential elements we think every beauty salon website MUST have.

Moreover, these were also some of the ranking factors we used when conducting this review of the best beauty salon WordPress themes.

Make sure the theme you pick ticks all the boxes in case you plan on doing further research.

1. Fast & mobile ready

We can’t stress enough how important it is to have a fast loading and responsive/mobile-ready website.

We use Google Mobile-Friendly Test for responsiveness and Pingdom Tools for checking page load speed.

Check twice, five times if necessary, to be confident about speed and mobile optimized layout.

Remember, these are two of the more important ranking factors to gain organic search traffic.

Which you SHOULD.

See point 7. which will contribute to your beauty website’s overall SEO optimization.

Because loading speed is important, we also created an entire guide on how to choose a fast WP theme.

2. Beautiful images (& videos)

Ah, the lazy business owners who use stock images on their business websites.

Don’t be one of them!

Create your high-quality images (your new iPhone has a good-enough camera!) involving your actual clients.

And if you would like to take things to the next level – CREATE a video!

You can then put all your beautiful content in an online portfolio that’ll definitely be one of your site’s most-visited pages.

3. Pricing

It doesn’t matter what services I need; I always check for pricing. And if there’s no pricing on the website, I leave it and look for an alternative.

And I’ve been told by 100s of users that they do precisely the same.

Here’s where you can stand out.

Include transparent pricing plans that clearly state what each service delivers.

Luckily, you don’t have to worry about creating a pricing section from scratch if you’re using a beauty salon theme. It’s built-in.

But you can also check our best WordPress pricing table plugins for more options.

4. Clear CTAs

While some say you need to have clear call-to-actions on every page, I don’t necessarily think that’s the case.

From our experience, we saw that it’s a must to add CTA buttons on your home and services page, but all the rest is optional.

Advice: You shouldn’t be too annoying with promotion and taking action. Do it tastefully!

Hint: You get even more options for CTAs with our review of the best call to action WordPress plugins.

5. Email opt-in

Don’t let your visitors slip away without taking at least some action.

They may not yet be interested in your services, but they may be interested in subscribing to your newsletter.

That’s why email opt-ins are a must-have on every beauty salon website.

Even if you only have a newsletter subscription widget in your footer, it’s better than nothing.

6. Compelling About page

If people don’t know you, they’ll want to learn more about your first before getting in touch.

And that’s when creating an in-depth, personal About page is so important.

Do it in your style so people will get the feel of what you are about, personally.

We always recommend our clients not to be too formal. Add fun elements that will make the potential client feel more comfortable.

In short, appear like a friend.

7. Blog

I think you’re doing something wrong if you don’t run an active blog on your website.

Creating great content around the beauty services you offer is SO important.

Not only will your website perform better in search results that’ll bring in new clients, but you can also share a ton of knowledge that’ll benefit your visitors.

And because you’re such a legend for sharing all this, they will feel “compelled” to pick your services.

Remember, running a blog is a long-term process, so don’t expect quick results.

8. Online appointments

We almost forgot about mentioning online appointments (not really!).

Modern software can save time and keep your business much more organized.

And that’s when an online appointment form comes into play.

Instead of emailing or calling you, a person can pick the perfect date and time and make an appointment straight from your website.

Even better, you’ll see all the appointments beautifully organized in your WordPress backend.

You now have everything you need to choose the right WordPress theme for your beauty salon business.

FAQs About Beauty Salon WordPress Themes

How do beauty salon themes showcase services & treatments?

Beauty salon WP themes include service listing features and detailed treatment pages, allowing salons to showcase their range of services, treatments, and pricing clearly and attractively.

Can these themes integrate with online booking systems?

Yes, many beauty salon WordPress themes are designed to integrate seamlessly with online booking systems or plugins. This lets clients book appointments directly from the website, choosing their preferred services, staff members, and appointment times.

Are beauty salon themes customizable to reflect salon branding?

Yes, beauty salon WP themes offer extensive customization options, including customizable color schemes, typography, layout choices, and the ability to upload logos and other branding elements.

Do these themes support multimedia content for portfolios & galleries?

Yes, many WordPress themes for beauty salons include multimedia support, including photo galleries, video testimonials, and before-and-after image sliders.

How do beauty salon themes handle customer testimonials & reviews?

Beauty salon WordPress themes often feature dedicated sections or widgets for displaying customer testimonials and reviews.


Note: This article was originally published on January 30, 2021. But our team regularly reviews it and updates it with necessary improvements for accuracy.

About Author

Petra exclusively focuses on testing and reviewing WordPress themes and plugins. She built her first (dream) site in 2016. She says: “I was in the same shoes as you are now! Searching, looking, reading, deciding – slowly discovering the world of WordPress and endless possibilities of themes and plugins.” She knows her views, knowledge and experience will guide you in making the right decisions to enjoy the amazing wonders of the online world.