Disclosure: ULTIDA's content is free & reader-supported. We may earn a commission if you click & buy through our links. Your support helps us create the best content & make a difference.
Premium Themes / Themes

13 Best Skin Care WordPress Themes (In 2024)

skin care wordpress themes

With so many astonishing skin care WordPress themes available, I decided to collect only the best for your quick selection.

Save time when building online cosmetic stores, beauty salon websites and single-product and brand pages.

You have unlimited options and possibilities to SKYROCKET your business.

Note: These WP themes will never ask you for development skills. Plus, all are optimized for fast loading, mobile, and SEO by default.

This post covers:

Make a strong impact on the massive skincare industry with a remarkable website and make a difference.


What To Look For In A Skincare WordPress Theme?

You want your skincare business to shine online. Thus, you need the ultimate theme to save you heaps of time when building a website.

For this reason, we want to share some of the must-haves when picking the theme (in case you plan to do further research).

However, we did all the testing and analyzing to ensure the tools below come with all the necessary and then some.

5 Key Features Of A Great Skincare Theme

  1. The theme must be 100% responsive and lightweight to ensure excellent performance for a boost in user experience.
  2. All top themes come with the greatest support and documentation, so you can always have someone to rely on.
  3. Great compatibility with WordPress page builders and plugins, so you can easily expand the theme’s functionality.
  4. Complete online shopping experience (which is done via the superb WooCommerce plugin).
  5. Awesome sections to present your beautiful products engagingly.

Some additional benefits are blog and portfolio sections, social media integration, predefined widgets and shortcodes.


  • Best Overall Skin Care Theme: Passim
  • Best Skin Care Elementor Theme: Chérie
  • Best Skin Care WPBakery Theme: Biagiotti

Top Beauty Products & Skincare WordPress Themes

1. Passim

passim skincare ecommerce wordpress theme
Passim is a soft and beautifully made WordPress theme. It includes eight pre-designed homepages, practical inner layouts, customizable templates, and numerous shortcodes.

Passim comes with everything you will need to introduce your everyday skincare routine, products, and daily treatments.

Moreover, Passim offers awesome tools such as Slider Revolution, Elementor, WooCommerce, and Contact Form 7. Even a WP child theme is included.

Of course, developers took care of social media integration, too.

Invest in your website design as you invest in your skin; it will represent you for a LONG time.

Passim features:

  • 390+ sales
  • 4.5/5 star rating
  • Social media integration
  • Drag & drop page building
  • Price: $79 (may vary)

2. Biagiotti

biagiotti skin care wordpress theme
These makeup, beauty skin care WordPress themes will motivate your customers to take regular care of their skin and body.

Biagiotti is IDEAL for all cosmetic stores and girly salons.

It comes with six gorgeous index pages, numerous inner pages, icon sets, and different layouts.

Moreover, with Biagiotti, you can easily start your own skincare blog or create a stunning WP portfolio with your skills, experiences, and qualifications.

Moreover, this theme works with modern WordPress translation plugins if you have a plan to take over the whole world.

Take a deep breath, and start creating with Biagiotti now.

Biagiotti features:

  • 4,400+ sales
  • 4.2/5 star rating
  • WPBakery page builder
  • Slider Revolution
  • Price: $69 (may vary)

3. Cosmetsy

cosmetsy skincare wordpress theme
Give your skin a lot of LOVE is a concept of Cosmetsy skin care WordPress theme. Cosmetsy is what you need to create a skincare shop, or beauty salon.

You can easily customize and change the theme’s options and elements due to the amazing and simple-to-use Elementor page builder.

Besides, with Cosmetsy, you will get useful tools such as Ajax technology, WooCommerce, and Contact Form 7.

This theme comes with free lifetime updates to always stay on the right online path to success. Invent and elevate your business with Cosmetsy.

Cosmetsy features:

  • 610+ sales
  • 5/5 star rating
  • Ajax mini cart
  • Quick theme setup wizard
  • Price: $49 (may vary)

4. Marra

marra online skincare store wordpress theme
With Marra modern and pretty skin care WordPress theme, you can show your visitors how to be comfortable in their own skin.

You can EASILY create and have a stunning new site due to the amazing features and breathtaking design that Marra includes.

Of course, you don’t need any coding knowledge to work with Marra.

Furthermore, Marra comes with irreplaceable tools such as Elementor builder, social sharing and one-click installation. (We also have a complete guide on how to install a WP theme for beginners.)

Also, integrated WP booking solutions of Marra will improve your organization and your customers’ time.

Marra has all that you need for the finest skincare website.

Marra features:

  • 350+ sales
  • 4/5 star rating
  • Pricing tables
  • Translation-ready
  • Price: $79 (may vary)

5. Beaux

beaux skin care wordpress theme
Skincare is like a good website – you have to invest time and effort in it.

Beaux soft and clean skincare WordPress theme is great for beauty stores, makeup shops, cosmetic salons, or spas.

With the included Slider Revolution plugin you can easily showcase your content with attractive effects and powerful presentations.

Moreover, with Beaux, you will get a customizable eCommerce platform for a perfect start to your own online shop.

Also, you can share your content, news, and amazing reviews of the products via your personal WP blog.

Invest and create WISELY with Beaux.

Note: if you have multiple physical shops, you can also use a WordPress store locator plugin to display them conveniently.

Beaux features:


6. Roxxe

roxxe skincare wordpress theme
How are you taking care of your skin today? This question can be the motto of your new website when you connect with your customers and visitors true Roxxe.

Clean and modern Roxxe is beautifully-crafted to suit all your projects and beauty ideas.

Furthermore, this theme combines pre-designed templates, styles, and elements to save you time and offer you a quick start to your business.

Also, Roxxe is mobile-friendly and EASILY readable on different devices.

Additionally, it comes with a mega menu that will help you increase your site usability and transparency of your content.

What’s not to like?

Roxxe features:

  • 150+ sales
  • 4.9/5 star rating
  • Mega menu theme navigation functionality
  • Optimized for performance
  • Price: $39 (may vary)

7. Chérie

cherie skin care wordpress theme
Grow your business with a delicate and feminine WordPress theme.

Chérie includes POWERFUL tools such as Elementor, WooCommerce, MailChimp, and Booked.

Furthermore, with Chérie you can tell your story via a pre-designed blog, build the trust of your visitors and create an attractive online skincare shop.

Moreover, Chérie comes with four index pages, stylish WP widgets, online booking and you can even sell your courses on your new website.

Chérie includes social media to help you reach more customers and promote trustworthiness.

Your site can glow with happiness like your skin.

Chérie features:


8. Iva

iva skincare cosmetics wordpress theme
Beauty is what you feel about yourself. And with the elegant Iva skin care WordPress theme, you can help others love themself even more.

Iva is bundled with amazing tools such as two sliders, Elementor, mega menu, and more.

Also, you can create an inspiring blog with skincare news, product reviews, and valuable tips EFFORT-FREE.

Iva is perfect for a quick and easy start due to its ready-to-use homepages, unique pre-designed shop, shortcodes, and product list hovers.

Moreover, Iva has a responsive and sensible design that works well on every device. You can be a woman with fabulous business (or a man).

Iva features:


9. Luchiana

luchiana skincare brand wordpress theme
Skin without great care is like a website without great design – take care of both.

Luchiana is elegant and fresh, made especially for beauty shops, cosmetic services, or makeup boutiques.

With this theme, you can build quickly and easily due to ready-to-use templates. No worries, you don’t NEED coding knowledge.

Furthermore, Luchiana has amazing tools that will help you speed up the web development process.

There’s also a child theme if you’d like to take things to the extremes.

Besides, Luchiana theme uses beautiful typography, soft colors, and friendly elements for a great user experience.

Own your business website with gorgeous Luchiana.

Luchiana features:


10. Cerla

cerla skin care wordpress theme
Modern and fresh Cerla skin and cosmetics WordPress theme will help you focus on good skin care and help your clients go after it.

Your clients don’t need a MIRACLE but a committed person with knowledge, great products, and useful content.

Cerla includes eight index pages, numerous shortcodes, unlimited layouts, multiple page styles, and infinite color potentials.

In other words, you will get everything for an easy start and rapid building of your new site.

Cerla is also bundled with irreplaceable and indispensable plugins. Enjoy less stress and more action with Cerla.

Cerla features:

  • 400+ sales
  • 4.4/5 star rating
  • Attention-grabbing animations
  • Supports smooth scrolling
  • Price: $59 (may vary)

11. Cosmecos

cosmecos skincare wordpress theme
Cosmecos is a modern and well-designed eCommerce skin care WordPress theme.

It focuses particularly on skincare shops, beauty stores, spa centers, and healthcare online businesses.

Cosmecos has a gorgeous set of pre-made homepages, numerous transparent inner layouts, and various practical components.

Moreover, your customers and visitors will get to experience the responsive and sharp design of Cosmecos on any device.

Cosmecos is also integrated with social media sharing tools to make it easy for your readers to find you and help you promote your valuable content.

From today on, skincare and an amazing website will be your BEST friends.

Cosmecos features:


12. Covan

covan skincare products wordpress theme
“Beauty is in the skin” is a statement of Covan fluid and contemporary WordPress theme.

If you have a goal to educate and inform your customers about taking care of their skin, then Covan is the RIGHT solution for you.

All you will need to create your new site’s effortlessly is included in Covan.

Moreover, Covan comes with ten pre-designed index pages, different product layouts, astounding blog templates, and other various practical templates.

Obviously, Covan is SEO optimized and offers social sharing features.

Besides, friendly and professional customer support will help you sort everything out quickly.

Your skin is just like a website – a fingerprint of your lifestyle and passion.

Covan features:


13. Boudoir

boudoir skin care wordpress theme
Boudoir is a clean, minimalistic skin care WordPress theme for multiple cosmetic businesses.

It comes with an amazing Elementor page builder plugin for easy customization of your new site with simple drag and drop functionality.

Boudoir is also responsive and retina-ready for the as-pretty-as-a-picture look on any device.

Additionally, you will get tons of shortcodes, numerous Google fonts, unlimited options of colors, and different footer layouts.

Treat your skin and website with respect and they will TREAT you with amazing results.

Boudoir features:

  • 130+ sales
  • 5/5 star rating
  • Product swatches
  • Product quick view
  • Price: $59 (may vary)

FAQs About Skin Care WordPress Themes

What features are important in a skincare WordPress theme?

Key features for a skincare WordPress theme include a visually appealing design that reflects the wellness and beauty industry, eCommerce capabilities for selling products, appointment booking functionality for services, blog sections for skincare tips and advice, and galleries to showcase products and services.

Can skincare WordPress themes be used for eCommerce & informational sites?

Yes, skincare WP themes are versatile and can be adapted for eCommerce and informational purposes. They often come with built-in support for WooCommerce, allowing for the sale of skincare products, while also providing ample space for educational content, blogs, and service information.

How customizable are skincare WordPress themes?

Skincare WordPress themes typically offer a high level of customization to meet various branding needs. Users can usually change colors, fonts, layouts, and add custom widgets and elements without coding knowledge, often through drag-and-drop page builders and theme option panels.

Do skincare themes offer integrations with social media?

Yes, most skincare WordPress themes include social media integration, allowing businesses to connect with their audience directly from their website on platforms like Instagram, Facebook, and Twitter. This can include social media feeds, sharing buttons, and links to social media profiles.

Are skincare WordPress themes mobile-responsive?

Yes, skincare WordPress themes are designed to be mobile-responsive, ensuring that the website looks great and functions well on various devices, including smartphones and tablets.


Note: This article was originally published on April 10, 2021. But our team regularly reviews it and updates it with necessary improvements for accuracy.

About Author

Petra exclusively focuses on testing and reviewing WordPress themes and plugins. She built her first (dream) site in 2016. She says: “I was in the same shoes as you are now! Searching, looking, reading, deciding – slowly discovering the world of WordPress and endless possibilities of themes and plugins.” She knows her views, knowledge and experience will guide you in making the right decisions to enjoy the amazing wonders of the online world.