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How To Change Tagline In WordPress?

how to change tagline in wordpress

Do you also want to learn how to change tagline in WordPress?

It’s super easy and quick; anyone can do it regardless of skill level.

But first, let’s chat about WordPress taglines, okay?

This is where you get to shine and tell the world, in a nutshell, what your site is all about.

But here’s where it gets even juicier. Taglines aren’t just there to look pretty; they’re also working hard behind the scenes.

When it comes to branding, they help your site stand out and stick in people’s minds.

And for SEO? While not necessarily a must, it definitely helps. A good tagline with the right keywords can make finding you in search engines easier for folks.

Ready to give yours a bit of love?

This post covers:

Note: You might also be interested in learning how to change the WordPress site title.

What To Do Before Changing Your Tagline

wordpress tagline example

Crafting the perfect tagline is a mix of art and a bit of science.

Take your time, play around with ideas, and you’ll land on something that feels just right.

Remember: You can improve and optimize your tagline later – just don’t change it too often.

Brainstorm The Perfect Tagline

  • Reflect your brand’s identity: Think about what makes your brand special. What’s your story? Your tagline should be like a tiny window into what you stand for. If your brand were a person, what would it say about itself in just a few words?
  • Keep it short & memorable: The best taglines are the ones you can’t forget. Try to keep it snappy and to the point. You want something that sticks in people’s minds, even after they’ve left your site.
  • Incorporate keywords for SEO: This is where you get a little strategic. Think about the words people might use to search for your site. Sneaking a keyword or two into your tagline can help the right folks find you. But remember, it still needs to sound natural and catchy.

Change Your WordPress Tagline (Step-By-Step Guide)

Access The WordPress Dashboard

First things first, let’s get into your WordPress dashboard.

Just type in your website’s URL and add “/wp-admin” at the end.

Hit enter, log in, and boom, you’re in the command center.

Navigate To The Site Identity Settings

You’ve got two easy ways to change your tagline, so pick whichever feels right to you.

1. Customizer Method

change wordpress tagline via customizer

Look for “Appearance” on your dashboard’s left side, and click “Customize.”

This is where the magic happens

In the Customizer menu, find “Site Identity.”

site identity tagline in wordpress customizer

Click that to see boxes for your site’s title and tagline.

Here’s where you type in your shiny new tagline.

2. Settings Method

change wordpress tagline via settings

This time, click “Settings” from the dashboard menu and select “General.”

It’s like the back office of your site.

You’ll find the spots to edit your site title and tagline at the top.

change wordpress tagline in general settings

Just erase the old/default tagline and type in your new masterpiece.

3. Save Your Changes

No matter which path you took, remember to hit the “Save” or “Publish” button.

Otherwise, nothing will happen.

And just like that, you’ve done it! Your WordPress website now has a fresh tagline.

Preview & Test Your New Tagline

Changed your WordPress tagline?


Now, ensure it looks exactly as you imagined.

Use Incognito Mode To View Changes

Use the browser’s Incognito Mode to see your website fresh, without your browser remembering the old version.

Or clean the cache.

Just open your browser, look for the option to go incognito (usually in the menu), and type in your website address.

Voilà! You’re seeing what everyone else will see.

Seek Feedback From Others

Grab a buddy or two (or, hey, even a friendly online community) and ask them what they think of your new tagline.

Choose people who’ll give you honest tea. They might spot something you missed or give you a genius idea to make it even better.

And if you make a mistake, you can go back and fix it any time.

Troubleshoot Common Issues

Changes Not Reflecting On The Site

1. Clear Browser & Site Cache

First, try to clear your browser’s cache.

If that doesn’t work, your site might also have its own cache.

Dive into your WordPress dashboard and look for a caching plugin or option to clear it.

You can even clear the cache through your WordPress hosting provider.

2. Check Theme Compatibility

Check if your WP theme has any specific settings for the tagline or if it’s known to have quirks with updates.

It might just need a little nudge or update from its settings to get things rolling.

Tagline Not Displaying Correctly

1. Investigate Theme Settings

Themes can be tricky creatures with their own minds.

Dive into your theme’s settings to see if there’s something specific about how it handles taglines.

Maybe you missed an option or a special place to edit the tagline that’s not the usual spot.

2. Consider HTML & CSS Adjustments

If your tagline is playing hide-and-seek or does not look right, it might be time to roll up your sleeves and tweak some code.

A little adjustment in the HTML or CSS could be all it needs.

If you’re not comfy diving into code, hit up a WordPress developer or choose a WP plugin to help you make these tweaks.

Conclusion: Master Your WP Tagline!

Quick recap: You dove into your dashboard, played around with settings or the customizer, and put your shiny new tagline out there for the world to see.

And hey, if there were bumps along the road, you now know how to troubleshoot them.

Now, let’s talk about the cherry on top.

A well-chosen tagline?

It’s not just a few words next to your site name. It’s the heartbeat of your online presence.

It tells your story, grabs attention, and makes people remember you.

But honestly, you don’t need to make a big deal out of it – keep it short and simple, that’s it.

FAQs About Changing Tagline In WordPress

How do I access the option to change my WordPress tagline?

Log into your WordPress dashboard, navigate to “Appearance” > “Customize” to access the Customizer, then click on “Site Identity,” where you’ll find the option to change your tagline.

Can I change my WordPress tagline without using the Customizer?

Yes! Go to your WordPress dashboard, click on “Settings” > “General,” and you’ll see the option to edit your site title and tagline directly.

Will changing my tagline affect my website’s SEO?

It can! A well-crafted tagline with relevant keywords can improve your site’s SEO by making it more visible and relevant to search engines.

Why isn’t my new tagline showing up on my site?

This could be due to caching. Try clearing your browser and website caches. If the issue persists, check if your theme requires a different method to update the tagline.

Can I use HTML tags in my WordPress tagline?

Generally, WordPress doesn’t support HTML tags in the tagline field to keep things simple and secure.

How often should I update my WordPress tagline?

There’s no set rule, but reviewing and possibly updating your tagline whenever your brand’s focus or message evolves is a good idea. Keeping it fresh and relevant is key.

About Author

Rok decided to put his original approach and vision into action by starting ULTIDA, thanks to his extensive experience with web development and design since 2011. Working with 100s of clients made his subconscious mind think of nothing but themes, HTML, plugins, mockups, etc.