Get more subscribers and boost your conversion rates with these free and premium WordPress popup plugins.
All that, without driving your users crazy!
Popups can SUCK, but not if you use these plugins.
That’s why we tested 50+ plugins to bring you the best options for smooth popup integration.
This post covers:
- How we tested WordPress popup plugins
- Best WordPress popup plugins
- Best free WordPress popup plugins
- FAQs about WordPress popup plugins
Gain your visitors’ attention LIKE NEVER before.
How We Tested WordPress Popup Plugins
We wanted to thoroughly test each plugin to see how well it performs – and how reliable it is – due to the endless possibilities, options and possible expansions!
The first and most important two characteristics we tested were responsiveness and how much bloat (does it slow down the website?) it adds to the blog or website.
Nobody wants to see an unresponsive popup! Not only will they want to close it immediately, but they’ll also likely leave your page.
And because targeting and triggers are two of the must-haves of every popup plugin, these were the second things we examined. How much control does it give you regarding where, when and to whom the popup will appear?
Of course, we didn’t forget to review the predefined templates and the styling settings to ensure you easily create the popup(s) you want.
Remember, we also have a complete tutorial on how to create a popup in WordPress as a beginner.
THE ULTIMATE 3:
- Best Overall Popup Plugin: Green Popups
- Best Popup Plugin (Slider & Lightbox): Popup Press
- Best Free Popup Plugin: Popup Maker
You may also want to read our guide on installing a WordPress plugin successfully.
Best WordPress Popup Plugins
1. Green Popups
Green Popups (also known as Layered Popups) is a plugin that will allow you to create multi-layered animated popups.
You will get 200+ popup templates and numerous display options (WP sidebar widget, too) with this popup plugin.
Moreover, we always like plugins that integrate a DRAG and DROP builder. And Green Popups’ builder is one of the easiest we have ever used.
Green Popups is a great plugin for those who want to create unique popups while having access to various top-tier features.
Green Popups features:
- 18,800+ sales
- 4.7/5 ratings
- Integrated with PayPal & Stripe
- Translation ready (you’re welcome to use any WordPress translation plugin)
- Price: $21 (may vary)
2. Popup Press
Popup Press allows you to create elegant popups in no time. It popup builder that will make the popup creation task FEEL like a piece of cake.
0 experience necessary!
This WordPress popup plugin comes with 4 different options that give you ultimate freedom when it comes to showcasing your popups.
The options are: on the click, on the page-load, on hover or exit.
We consider Popup Press a perfect choice for beginners with no experience with popup creation. It may lack some advanced features, but it has everything you need to get started.
Popup Press features:
- 4,400+ sales
- 4.5/5 ratings
- Slider & WP lightbox
- Supports WP shortcodes
- Price: $19 (may vary)
3. Master Popups
If you are looking for a WordPress popup plugin that will help you create standard popups, slide in popups, inline popups and notification bars from one place, this is for you. (You can even create WordPress contact forms!)
Master Popups gives you every customization option and feature you want.
We built popups from pre-made templates in a few clicks during our test.
Master Popups also has a SYSTEM that saves your visitor’s emails and other information to grow your email list and boost your subscriptions.
In short, this popup plugin is a great choice if you want to display unique popups and increase your email subscribers.
Master Popups features:
- 3,300+ sales
- 4.6/5 ratings
- 70+ ready to use popup templates
- Powerful visual popup editor
- Price: $23 (may vary)
4. Convert Plus
Convert Plus is one of the most user-friendly popup plugins on our list. You don’t need technical knowledge to create powerful popups quickly.
This plugin comes with 100+ beautiful pre-made templates and a real-time live editor to design amazing popups in no time.
Besides, Convert Plus integrates with POPULAR email provider plugins and allows you to lock specific continents.
This plugin is a powerful choice for everyone who wants to create advanced popups, especially beginners.
Convert Plus features:
- 21,000+ sales
- 4.6/5 ratings
- WordPress widget boxes
- Social sharing
- Price: $23 (may vary)
5. Ninja Popups
If you are looking for a WordPress popup plugin that has optimized popup designs for fast loading and search engines, then this pick is for you.
Ninja Popups is one of the most well-known plugins on the market.
Ninja Popups also offers an EASY-TO-USE drag-n-drop system that will help you create popups the way you want. (And you can combine it with other popular plugins, too!)
This plugin is an amazing and powerful choice for those who don’t want the popups to affect their websites’ loading times.
Ninja Popups features:
- 41,200+ sales
- 4.3/5 ratings
- Compatible with WPML & WooCommerce
- Google Analytics integration
- Price: $24 (may vary)
6. Thrive
With the Thrive Suite plan, you will get all the Thrive tools and most importantly – the Thrive Leads. Thrive Leads is an amazing popup tool that provides everything you need to create popups.
This WordPress popup plugin comes with a lot of features like a drag-and-drop editor, several opt-in forms, advanced targeting options, etc.
Also, you can create popups in a breeze with Thrive Leads’ template library.
Thrive is an ALL-IN-ONE solution to increase your leads and conversions via popups.
Thrive features:
- 22,000+ sales
- 4.8/5 ratings
- Great support
- Frequently updates
- Price: $299/yearly (may vary)
7. Bloom
Bloom is for you if you are looking for an email opt-in plugin that will allow you to create modern popups and display them wherever you want on your site.
It comes with a lot of features like the integration with Mailchimp and AWeber.
This WordPress popup plugin offers multiple TRIGGERING options and three opt-in form orientations.
Another important feature is easy monitoring of all your popup campaigns from your WP dashboard.
We can say that Bloom is a top-tier choice for those who want to create modern popups and have full control over their campaigns.
Bloom features:
- 100,000+ sales
- 4.9/5 ratings
- User-friendly interface
- 19 email marketing systems integrations
- Price: $89/year (may vary)
8. OptinMonster
OptinMonster is widely known as the most powerful plugin for lead generation. This plugin is for you if you want to increase conversions and drive your visitors to purchase your products.
OptinMonster provides you with an easy drag and drop builder. You can create a design from scratch or even customize a premade template with this builder.
OptinMonster also has A/B testing tools which will help you design your brand-new lead generation strategy MORE quickly.
OptinMonster features:
- 1,200,000+ sales
- 4.8/5 ratings
- Built-in analytics
- Numerous targeting options
- Price: $9/month (may vary)
Best Free WordPress Popup Plugins
9. HubSpot
For our first free WordPress popup plugin, we couldn’t place any other plugin than HubSpot. This plugin lets you connect your HubSpot account to your WordPress website.
HubSpot comes with A LOT OF features to work with. To start, we have HubSpot’s visual drag and drop builder.
Besides that, you will also have the option to choose from several popup types like modal popups, drop-down banners, slide-ins and more.
HubSpot also gives you a page-level targeting option to determine where you want to display your popups.
HubSpot features:
- 300,000+ active installations
- 4.9/5 ratings
- Easy-to-use
- Well documented
- Option for thank you message
10. Popup Maker
If you are looking for a plugin that helps you create custom popups and at the same time grow your email list, this one’s for you.
One of the main features that Popup Maker has, is the integration with FAMOUS form builder services like Ninja Forms and WPForms.
Apart from that, this plugin will also give a built-in editor to create any popup design you want.
Tthis WordPress popup and lead generation plugin is a great option for those who want to create their own popups and increase their email list for free.
Popup Maker features:
- 700,000+ active installations
- 4.9/5 ratings
- Compatible with several email marketing services
- Numerous targeting options
- Customizable cookies creation
11. Popup Builder
Popup Builder is a free WordPress popup plugin that will allow you to create promotion modals struggle-free.
You CAN display promotional content, discounts and generally boost the conversion rate of your website with this plugin.
Popup Builder also offers several triggering options like page scrolling, mouse hover or on-click display.
We didn’t encounter any problems while creating our modal popups and we were happy with the outcomes during our test.
Popup Builder features:
- 200,000+ active installations
- 4.8/5 ratings
- User-friendly interface
- WordPress Multisite support
- Integration with WPML, Ninja Forms and more
12. Icegram
If you are looking for a WordPress popup plugin that will allow you to create NUMEROUS popups without coding, this one’s for you.
Icegram has one of the easiest setup processes on the market.
This plugin gives you four types of opt-in forms and lets you manage the trigger options.
Plus, Icegram includes several popup themes and action bars that will help you insert announcements on the header or footer bars.
To sum up, when it comes to growing your website traffic and subscribers, it doesn’t get any better than Icegram.
Icegram features:
- 20,000+ active installations
- 4.7/5 ratings
- Powerful call-to-action buttons (we also have a list of the best CTA WordPress plugins)
- Frequent updates
- Supports custom HTML, CSS & JavaScript
FAQs About WordPress Popup Plugins
What are WordPress popup plugins?
WordPress popup plugins help create and manage pop-up windows on your website. These popups can be used for newsletter signups, promotional announcements, user surveys, or cookie consent notifications.
Can I customize popups to match my website’s design?
Yes, most WordPress popup plugins offer extensive customization options. You can tailor the look and feel of your popups to align with your website’s branding, including colors, fonts, layout, and images. Some plugins also provide ready-made templates for quick customization.
Are WordPress popup plugins mobile-friendly?
Most modern WordPress popup plugins are designed to be mobile-friendly, ensuring that popups display correctly and are easily navigable on smartphones and tablets.
Do Popup plugins offer targeting & trigger options?
Yes, advanced WordPress popup plugins offer various targeting and trigger options. You can set popups based on specific conditions, like a user’s time spent on a page, scroll behavior, or exit intent. Targeting options can also include segmenting by user demographics or behavior on your site.
Can I track the performance of my popups?
Many popup plugins come with built-in analytics tools. These allow you to track the performance of your popups, including metrics like views, click-through rates, and conversion rates. This data is crucial for understanding the effectiveness of your popups and optimizing them for better performance.
Can I integrate popups with email marketing services?
Yes. Many plugins, including OptinMonster and MailOptin, offer easy integration with email services like Mailchimp, Constant Contact, and others.
How can I prevent popups from annoying visitors?
Use smart triggers, frequency settings, and exit intent popups to avoid disrupting user experience while maximizing conversions.
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Note: This article was originally published on March 12, 2022. But our team regularly reviews it and updates it with necessary improvements for accuracy.
