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How To Insert Ads Within Your WordPress Content

how to insert ads within your wordpress content

Do you want to learn how to insert ads within your WordPress content?

I prepared a quick guide that doesn’t require coding.

I know, you’re running a successful blog or a portal and want to monetize it.

That’s OK!

You spent months or even years building a great website, and visitors are finally starting to pour in.

Now it’s time to get something back. Yup, ads are the first thing that comes to mind.

This post covers:

Even if your business is not advertising-oriented, getting another RELIABLE income stream never hurts.

Easiest Ways To Insert Ads In WordPress

First, you need to ask yourself, where do I want to place my ads on my website?

You need to think that through well, as you don’t want to clutter your website by displaying ads everywhere.

This can seriously HURT your visitor’s browsing experience. Which, of course, won’t provide the best ROI.

The most common locations for ads

  • Header (very visible, yet subtle)
  • Footer (small banners or text ads)
  • Inside the post (best place for longer text ads)
  • Sidebar (small banners)
  • Popup windows (best option for occasional big discounts)
  • Slide-in windows
  • Between the posts in your blog

As you can see, every location has its advantages.

But that doesn’t mean you can’t experiment.

I encourage you always to do the A/B testing to determine which type of ads give the best results on your website.

Numbers will TELL you everything.

How To Add Advertisements To Your WordPress Website

Adding banners and text ads to your WordPress website is QUICK.

You will receive a script code when you sign up for any platform (see best platforms below).

You can insert the text widget in the sidebar, footer, or header.

Or use Insert Headers and Footers plugin, which is perfect for beginners, but pros use it, too (read me).

Note: You will still have full analytics, statistics and conversions in the dashboard of, let’s say, BuySellAds.

Insert Ads with WordPress plugins

Do you want MORE control of your ads? Do you want to add them to your posts?

Of course, you do!

That’s why it’s time to install an ad management plugin and start getting the most out of your ads.

Fortunately, we have already prepared a comprehensive list of the best WordPress advertising plugins that will help you in this regard.

However, our favorite is Ad Inserter (which allows you to manage scripts & heaps more).

Step 1: Create your ad block

add wordpress ads with ad inserter
Go to Settings > Ad Inserter. This is where you create your ad block by inserting your HTML code.

Sixteen tabs mean sixteen different opportunities for placing advertisements on your WordPress content.

But don’t use them all for ads!

Step 2: Pick ad location

As you can see, picking the location is very easy.

If you’d like to add ads to your posts, just tick posts.

From here on, you can also SPECIFY insertion and alignment.

You can choose before or after a post, after a specific paragraph, after comments, a featured image, and more.

Plus, it’s also possible to set the alignment, like left, right, center, etc.

That’s it; you just inserted an ad within your WordPress content.

Bonus: Best Platforms To Sell Ads

Several platforms offer integration between publishers and advertisers.

They are selling your ad space on their platform to interested buyers.

So you don’t have to!

Let’s take a look at the most prominent ones.

1. BuySellAds

They have been around almost from the beginning of WordPress, which is the platform I used on my other website, PremiumCoding.

Even some of the biggest publishers in our space like CSS-tricks, Feedly, and Brave browser use BuySellAds.

You must set up a publisher’s account and add your advertising zones (header, footer, sidebar, in-post, etc.).

buysellads for wordpress

You need to connect your website via Google Analytics so they can get the information on how many pages views a particular zone has.

Important: Price every zone accordingly and don’t exaggerate it.

Because this may lead to zero sales.

Now copy-paste the script you get into your text widget in WordPress.

And wait until you get your first sale/deal.

2. Carbon Ads

These are the ideal solution for the design and development world.

It’s now connected with BuySellAds, but you should STILL make your account directly with them.

carbon ads for wordpress

They use VISUALLY attractive ads that will fit perfectly on most modern websites.

Carbon Ads are very selective, so if your website is not visually appealing, you might not be accepted.

They work in a niche and are the opposite of the annoying and spammy ads that make our stomachs sick.

One of my personal best in terms of visual appeal.

3. AdRoll

Adroll is excellent if you need a solution for display ads, social ads, and email marketing.

They can help you with brand awareness, new shoppers, and even lost checkouts.

adroll for wordpress

Adroll received many awards and are currently one of the LEADERS in the field.

4. Google Adsense

The biggest advertising platform by far is the marketing solution from Google itself.

2+ million publishers are already using it, which is growing daily.

While it’s one of the most common options bloggers use, the downside is that the revenue is NOT as high as on the platforms described above.

But, in my opinion, it’s the best way to test ads on your website.

You will need to connect your website to the Google Adsense account.

Our knowledge from the previous tutorials will be useful, as you need to copy and paste the Adsense code to your scripts in the header.

But here’s a quick how-to:

  1. Install Headers and Footers plugin.
  2. After you install the WP plugin, head to Settings > Insert Headers and Footers.
  3. All you have to do now is to add the code you got in the last step of setting up the Google Adsense account and paste it to the header.

google adsense for wordpress

Now click on the Ads > Overview button in the left sidebar.

And set the ads to AUTO.

You are ready to go!

Ads are now displayed on your website.

There you go; you are now ready to monetize your website with content ads correctly.

FAQs About How To Insert Ads Within WordPress Content

How can I manually insert ads into WordPress posts?

Manually insert ads by editing your post and placing the ad code (HTML/JavaScript) within your preferred content location.

Is there a way to automatically insert ads in posts?

Yes, you can use WordPress plugins like Ad Inserter or Advanced Ads to insert ads at specified locations in your posts automatically.

Can I insert ads after a specific number of paragraphs?

Absolutely. Many ad management plugins allow you to set rules to insert ads after a certain number of paragraphs.

How do I ensure ads are responsive on mobile devices?

Use responsive ad units from ad networks like Google AdSense, or ensure your ad code is responsive if you manually code your ads.

Can I control which posts or pages show ads?

Yes, most ad plugins offer options to control ad display based on post type, category, tags, or specific pages/posts.

Is it possible to insert ads in between post content and comments?

Yes, you can insert ads in this area by editing your theme’s “single.php” file or using a plugin that allows placement in this specific area.

How do I avoid ads clashing with my content’s aesthetics?

Carefully choose ad sizes and formats that complement your site’s design and layout. Test different placements to see what works best.

Can I rotate different ads in the same spot?

Yes, many ad management plugins offer ad rotation features, allowing you to display different ads in the same spot at different times.

How do I track the performance of my ads?

Use your ad network’s reporting tools (like Google AdSense reports) or integrate tracking tools like Google Analytics to monitor ad performance.

About Author

Ales has been in love with computers ever since he got Amiga 500 almost 30 years ago. He earned his bachelor’s degree in Computer science from Ljubljana University, Slovenia. In 2010 he co-founded PremiumCoding, a website that makes awesome WordPress themes that are also for sale on ThemeForest. In the past few years, he focused mainly on combining web design, code and photography into a seamless experience.