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What Is A Drop-Down Menu? (+ Examples)

what is a drop-down menu

A drop-down menu is a great way to group related features or pages in a list without overwhelming the users or visitors.

SIMPLE but EFFECTIVE.

If you’ve been using a computer for a while, you’ve encountered a drop-down menu.

100s of times.

In this post, I’ll explain what a drop-down menu is, how does it differ from a mega menu, discuss pros and cons, and show you a few examples.

Let’s GO!

Drop-Down Menu Offers Items in a List

A drop-down menu is a menu that REVEALS additional menu items or links once a user hovers or clicks on the top-level menu item.

The items drop down in a list format, hence the name drop-down menu. Once the menu drops, your visitors can navigate to the desired page on your site.

It is typically indicated with a downward pointing arrow or a downward caret symbol. It’s sometimes referred to as a pull-down menu or list.

Drop-Down Menu vs Mega Menu

A drop-down menu often gets confused with a mega menu, but the two are very different.

It typically occupies only the space below the top-level heading.

On the other hand, a mega menu expands when the user hovers over it and, in most cases, occupies the entire screen.

The mega menu organizes the content (links, images, etc.) into multiple columns and rows.

Drop-Down Menus Pros and Cons

Let’s examine the pros and cons of using a drop-down.

The benefits of using a drop-down menus include:

  • It allows you to group related pages together
  • Makes it easier for visitors to navigate the site without being overwhelmed with tons of options
  • Your website looks cleaner
  • It reduces the number of clicks necessary to access the sub-pages
  • Visitors don’t have to click on extra pages

Cons of using drop-down menus include:

  • They can be somewhat hard to use on mobile devices
  • If you have a lot of pages, drop-downs can quickly become unwieldy
  • It’s easy to lose focus even with a minute mouse movement which means your visitor will need to re-focus on the drop-down menu to access the options

When to Use a Drop-Down Menu

Drop-down menus can sometimes get a bad reputation. When done poorly, they can CONFUSE your visitors and overwhelm them with all the choices.

But when done right, they can be very user-friendly and make your site easier to navigate.

So when should you use drop-down menus?

A few typical scenarios include:

  • Use them to organize related pages together. For example, you could have a top level navigation called Services followed by a drop-down menu that reveals items such as Design, Branding, Portfolio, and Process.
  • Another way to use it is to organize your blog categories. Add a top level item as Blog or Topics and then list your categories below. For example, Lifestyle, Travel, Wellness, etc.
  • Show product categories on an e-Commerce site. If you don’t have a lot of inventory, you could use a drop-down menu to group related products and show them to your visitors.

Best Drop-Down Menu Examples

I also want to share with you some of the best list or pull-down navigation’s examples from the web.

1. The Verge


The Verge has a minimal and unobtrusive drop-down navigation that reveals additional subcategories.

You can easily read stories that interest you.

2. AirBnB


AirBnB is well-known for its impeccable design and the drop-down menu under your user profile makes it easy to sign in and access the correct part of your site without clicking through multiple pages.

3. Target


Target not only makes it easy to navigate to your desired category but it also makes it easy to go straight to deals or find information about pickup and delivery.

4. BestBuy


Similarly to Target, BestBuy makes it easy to find exactly what you need on their website thanks to a well-organized drop-down menu.

5. WordPress


WordPress.org doesn’t have a lot in their drop-down menu but it’s a good example of grouping related pages together to simplify their navigation.

Final Thoughts

A drop-down menu is a great way to group related pages and make it easier for your visitors to find them.

It’s also a good way to showcase all the categories on your blog so visitors can click into the category that INTERESTS them the most and read all the topics under that category.

Use the tips in this article to help you decide if a drop-down menu is a smart choice for your website.

I highly recommend it if you don’t have too many categories, like ULTIDA.

It creates simple but practical navigation that’ll boost your blog or website’s user experience.

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