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What Is Cornerstone Content?

what is cornerstone content

Diving into the vast world of WordPress content strategy, have you ever stumbled upon the term “cornerstone content” and wondered, “What on earth is that?”

Well, you’re in luck because today, I’ll share one of the most crucial elements of content strategy.

Cornerstone content, in simple terms, is the BEDROCK of your website.

It’s those comprehensive, in-depth articles or pages that provide core information on topics central to your site or business.

Think of it as the foundation upon which the rest of your content is built.

And just like a STRONG foundation is vital for building, cornerstone content is pivotal for your website.

Not only does it establish your authority in a particular niche, but it also plays a starring role in your site’s SEO performance.

Thus, understanding and implementing cornerstone content can be a game-changer.

Ready to dive in? Let’s explore!

This post covers:

The Importance Of Cornerstone Content

the importance of cornerstone content
Ever wondered why some websites just seem to shine in their niches, becoming go-to hubs of information and expertise?

Or why do certain pages pop up at the top of your Google search every single time?

A big part of this MAGIC is thanks to cornerstone content.

Setting The Foundation For Your Website

As mentioned earlier, cornerstone content acts as the robust foundation of your website.

It holds EVERYTHING together, ensuring that your readers get the most value while also helping search engines understand what you’re all about.

Hey, a house without a sturdy foundation will likely wobble, and the roof will decide to make friends with the floor.

Your cornerstone content acts very similarly!

Strengthening SEO Strategy

Speaking of search engines, cornerstone content is like that delightful appetizer that keeps them coming back for the main course.

By delving deep into core topics and offering comprehensive insights, you’re not just serving up delicious content snacks for readers but also supercharging your SEO strategy.

That means better rankings and more visibility in search results.

WHO doesn’t like that?

Building Authority & Expertise In A Niche

Lastly, think about your favorite authors or experts in any field.

What makes them STAND OUT?

It’s their authority and expertise.

By consistently delivering top-notch (cornerstone) content, you’re essentially setting up a virtual stage, stepping onto it, and saying, “Hey, I know my stuff!”

This builds trust with your audience and positions you as a guide in your niche.

Characteristics Of Cornerstone Content

characteristics of cornerstone content
Do you want to know what makes content truly shine as cornerstone.

Picture this: A dish with all the right ingredients in just the right amounts.

That’s what we’re aiming for!

1. Comprehensive & In-depth Info

First off, think of cornerstone content as your ULTIMATE guide.

It’s not just a quick skim or a surface scratch. Nope!

It dives deep, exploring a topic’s ins and outs, ensuring your readers feel enlightened and informed.

2. Timelessness

Ever found a piece of content that’s as relevant today as it was five years ago?

That’s the evergreen charm!

In short, if content has the potential to be valuable today and a few years in, that’s a good indicator of cornerstone action.

3. High-Quality, Well-Researched, & Accurate

Remember, your cornerstone content is like your website’s ambassador.

It’s essential to ensure it’s top-notch, backed by solid research, and accurate. Your readers should trust you, after all.

4. Easily Updated

The digital world is ever-evolving, and even evergreen content might need a spruce-up now and then.

Ensure your cornerstone pieces are structured to allow for easy updates, keeping them forever fresh and relevant.

Pro tip: It’s actually a good thing to update your content from the SEO point of view. But don’t just update the date! (More on updating below.)

5. Visually Engaging

A picture speaks a 1,000 words, and a video? Maybe even more!

ENHANCE your content with striking images, videos, infographics, or anything that adds that visual zing.

It not only captures attention but also aids in better understanding.

6. Clear & Structured Layout

Ever walked into a well-organized room and felt instantly at peace? That’s the feeling your readers should get.

A clear, structured layout ensures they can easily navigate and absorb your content, making their reading journey smooth and delightful.

How To Identify Potential Cornerstone Articles

identify cornerstone content
If you’re like me, you probably have many articles floating around your website.

Some stars shine brightly, while others are more like hidden gems waiting to be discovered (hey, orphaned content!).

The big question is: How do we sift through this treasure trove and pinpoint those that have the potential to become your cornerstone articles?

This is how:

1. Analyzing Your Existing Content

Start with a content audit.

Dive into your blog or website archives and make a list.

As you SKIM through, you might find some oldies but goodies that could be polished up and transformed into cornerstone masterpieces.

2. Recognizing Fundamental Topics

Put on your audience’s shoes for a moment (hope they’re comfy!).

What are the key topics they constantly seek? What are their burning questions?

Identifying these fundamental subjects will guide you toward content that should take center stage.

3. Your Popular Or Most Shared Articles

Remember that article that got a gazillion shares? Or that one piece everyone kept talking about at virtual coffee breaks?

Those are your SHINING stars!

Your most popular or shared articles often indicate topics that resonate deeply with your audience.

With a bit of tweaking, they could be perfect cornerstone candidates.

4. Keyword Search Volume & Competition

Time to wear your SEO hat.

Dive into tools like Google Keyword Planner or SEMrush. Look for keywords in your niche with high search volume but moderate competition.

If you’ve already written on these topics or identified a gap you can fill, you might just have stumbled upon your next cornerstone article.

Creating Cornerstone Content: Step By Step

creating cornerstone content step by step guide
Crafting cornerstone content might seem daunting, but it’s not.

I’ve got your back with a step-by-step guide to ensure your content stands tall and shines brilliantly.

1. Choosing The Right Topic

Your topic should resonate with your audience and reflect your brand’s essence.

A GOOD starting point? Listen to your readers’ questions or peek at trending topics in your niche.

However, think of a topic that has long-term potential.

2. Conducting Thorough Research

Pop your researcher hat on and dive deep. Consult reputable sources, gather statistics, and maybe even conduct interviews.

The goal? To ensure your cornerstone content is rich, authoritative, and factually accurate.

3. Writing With Clarity & Engagement

Now, with a wealth of information at your fingertips, it’s time to weave your magic.

Aim for clarity and engagement.

Remember, your readers should find value and enjoy the journey through your words.

Hint: AVOID complicated words and sentences (unless it’s absolutely necessary).

4. Incorporate Multimedia Elements

Who doesn’t love a splash of color or a catchy video?

Incorporate images, infographics, videos, or even podcasts.

These elements break up the text and enhance comprehension, making your content both informative and interactive.

5. Implement On-Page SEO Best Practices

Make your content search-engine-friendly.

Incorporate relevant keywords naturally, optimize meta descriptions, and ENSURE your content structure is SEO-ready.

This isn’t just about rankings; it’s about ensuring your masterpiece gets the visibility it deserves.

6. The Art Of Internal Linking

Think of your website as an intricate web.

By adding internal links to and from your cornerstone content, you guide readers through related topics and BOOST the SEO power of your entire site.

It’s like giving your readers a personalized tour of your content mansion.

Use Plugins To Enhance Cornerstone Content

using plugins to enhance cornerstone content
Ever felt like content creation is like baking a cake, and plugins are those secret ingredients that take it from good to mouthwateringly great?

If you haven’t, you’re about to!

Let’s chat about my favorite plugin for creating epic content.

1. Yoast SEO & Its Shiny Cornerstone Feature

If you haven’t bumped into Yoast SEO yet, oh boy, are you in for a treat.

Think of it as the fairy godmother for your content. And GUESS what? It comes with a stellar cornerstone content feature.

This nifty tool helps you identify and optimize those vital articles that form the backbone of your content strategy.

With just a click, you can tell Yoast which articles are your cornerstones, and it’ll keep an extra watchful eye on them, ensuring they’re SEO-perfected.

2. Benefits Of Plugins For Optimizing Cornerstone Content

So, why the fuss about plugins?

From tracking how well your articles are doing to suggesting tweaks for better readability and SEO, plugins offer the necessary features and then some.

They can help ensure your cornerstone content isn’t just good, but golden.

3. Exploring Other Plugins To Spice Up Your Content

While Yoast SEO is a superstar, the universe of plugins is vast and varied.

Fancy adding interactive quizzes or polls? There’s a plugin for that!

Want to create gorgeous, share-worthy infographics? Yep, there’s a plugin for that too.

From enhancing visuals to improving page load speeds, there’s a digital helper out there to elevate every aspect of your content.

Regularly Updating Your Cornerstone Content

updating cornerstone content
You know that exhilarating feeling when you’ve crafted a cornerstone article that’s just…THE BEST?

However, even the most stellar content needs a little refreshing now and then.

The Importance Of Keeping Content Relevant

Information can age just like fashion.

Ensuring your content remains relevant isn’t just about being current.

It’s about continuing to offer value to your readers and staying in tune with the ever-evolving digital landscape.

Monitor The Performance Of Top Performers

You should MONITOR the performance of your cornerstone articles if you want to succeed.

Tools like Google Analytics can be your best buds here.

They’ll show you how your content’s doing and hint at areas needing a little love and attention.

Update Information

Got new stats? Slide them in.

Found a more engaging video or a fresh infographic? Pop it on.

As your topic evolves, so should your content, ensuring it remains a comprehensive and authoritative resource.

Regularly refreshing your cornerstone content is like giving it a rejuvenating spa day.

And trust me, it’s WORTH every minute you invest.

After all, your cornerstone content is the shining star of your website, and it deserves to sparkle.

Promoting Your Cornerstone Content

promoting cornerstone content
Are you ready to serve your masterpiece(s) to the world?

But how do you ensure your masterpiece gets the audience it truly deserves?

Shout it from the rooftops? Well, not exactly, but here are my tips for content promotion.

1. Sharing On Social Media

Think of platforms like Twitter, Facebook, Instagram, and LinkedIn as your digital stages.

Share snippets, create engaging visuals, or even whip up a teaser video. Remember to use relevant hashtags and engage with comments and shares.

It’s all about creating a buzz and getting folks to click, read, and share your cornerstone content.

2. Email Marketing

Imagine sliding into your readers’ inboxes with a friendly, “HEY, I’ve got something you’ll love!” That’s email marketing in a nutshell.

Regular newsletters, curated lists, or a simple update can lead your loyal subscribers right to your newest content piece.

And the beauty of it? It feels personal, intimate, and tailored just for them.

3. Backlinking

If you’ve crafted quality content, other websites will want a piece of it (crosses fingers).

Collaborate with bloggers, write guest posts, or get featured on industry-specific platforms.

Every backlink not only drives traffic but also boosts your content’s SEO authority. It’s like getting a thumbs-up from the digital community.

4. Featured Spots On Your Website

Your website is your digital home, so why not showcase your cornerstone content right at the entrance?

Use banners, sticky posts, or dedicated sections to SPOTLIGHT your best pieces.

It’s like hanging your masterpiece right in the living room where everyone can admire it.

Promoting your cornerstone content is all about spreading the word, creating connections, and building momentum.

Conclusion: Master Cornerstone Content!

We uncovered the monumental role cornerstone content plays — acting as pillars that support and elevate the entire structure of a website.

These aren’t just regular articles; they’re the heartbeats, the foundation stones, the guiding stars of your content galaxy.

But here’s the magic: every content creator, including YOU, has the power to craft these starlit masterpieces.

It’s all about identifying those essential topics, diving deep, and showcasing them with all the love and gusto they deserve.

So, as we part ways (for now!), I challenge you: Take a look at your content garden.

Which pieces have the POTENTIAL to blossom into towering redwoods? Which stories are waiting to be told, refined, and spotlighted?

The canvas is yours, and it’s bursting with potential.

FAQs About WordPress Cornerstone Content

What is cornerstone content in WordPress?

Cornerstone content refers to the core articles on your website that are comprehensive and informative, providing a thorough overview of key topics. They are essential for SEO and help establish your site’s credibility.

How do I identify what should be my cornerstone content?

Choose topics that are central to your website’s theme or niche. Your cornerstone content should cover fundamental and broad topics that are informative and valuable to your target audience.

How often should I update my cornerstone content?

Regular updates are crucial. Review and refresh your cornerstone articles at least once a year or when significant changes occur in your field to ensure the information stays relevant and accurate.

Can cornerstone content help with SEO?

Yes, because these articles are detailed and informative, they are likely to attract more links and shares, boosting your website’s authority and search engine rankings.

What’s the difference between cornerstone content and regular blog posts?

Cornerstone content is typically longer, more detailed, and covers broader topics that are important to your audience and SEO strategy. Regular blog posts might be shorter, less detailed, and cover more specific or timely topics.

Further reading:

About Author

Rok decided to put his original approach and vision into action by starting ULTIDA, thanks to his extensive experience with web development and design since 2011. Working with 100s of clients made his subconscious mind think of nothing but themes, HTML, plugins, mockups, etc.