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Why Is WordPress Free (Or Is It?)

why is wordpress free

Today, we’re diving into a question that puzzles many: “Why is WordPress free, or is it really free?” πŸ€”

Let’s start with a little storytelling.

Picture WordPress as that friendly neighbor who always has their door open, offering a warm cup of digital tools and a comfy couch of web solutions.

Founded in 2003, WordPress has grown from a humble blogging platform to a robust content management system (CMS) capable of building everything from dazzling blogs to bustling eCommerce sites.

But here’s where it gets interesting.

WordPress proudly wears the “free software” badge, yet this term often comes wrapped in layers of misconceptions and myths.

Is it free like a free lunch, or free like free speech? Or maybe a bit of both?

We’re about to embark on a journey to unravel these mysteries.

Let’s explore WordPress’s fascinating, multifaceted world – where “free” MIGHT NOT BE as straightforward as it seems.

This post covers:

Why Is WordPress Free?

is wordpress free
Ever wondered why WordPress is free? I have when I first started 10+ years ago.

WordPress is not just a tool but a thriving metropolis built on the solid foundation of open-source philosophy.

This isn’t just any city; it’s a place where every brick, park, and building has been lovingly crafted by its inhabitants – the vibrant community of WordPress developers, designers, and dreamers.

In this world, “free” is more than a price tag; it celebrates freedom, collaboration, and innovation.

WordPress, in its open-source splendor, offers a canvas for creativity and a platform for endless possibilities.

How WordPress Benefits From Being Free

But how does this free city thrive? That’s where the magic of community contributions and a unique business model come into play.

By being free, WordPress has become the go-to choice for millions, from bloggers to big businesses.

As we dive into the heart of WordPress, we discover how being free has not only nurtured a rich ecosystem of WordPress themes and plugins but also fueled a flourishing economy of services and solutions.

From marketplaces selling premium add-ons to expert services fine-tuning your digital presence, WordPress’s “free” status has sparked a universe of opportunities.

So, why is WordPress free? It combines philosophy, community spirit, and a clever business model that values freedom, collaboration, and innovation.

It’s a world where everyone has a voice, and we build something extraordinary together.

The Open-Source Nature Of WordPress

the open-source nature of wordpress
WordPress is not just a tool but a vibrant, collaborative community, thanks to its open-source heart.

What Is Open-Source Software

First things first, what exactly is open-source software?

Imagine a recipe that’s free for anyone to use but open for anyone to tweak, improve, or share.

That’s open-source software – it’s about freedom, collaboration, and sharing knowledge.

No secret ingredients here.

How WordPress Fits Into The Open-Source Model

Now, how does WordPress fit into this open-source wonderland?

It is not owned by any one person or company.

INSTEAD, it’s a collective creation by a global community of developers, designers, and users who contribute code, fix bugs, and ensure WordPress continues to be excellent.

The Role Of WordPress Community

The role of the WordPress community is like the beating heart of this open-source journey.

These folks from all over the world, with different skills and backgrounds, come together with a shared passion.

They’re behind those fantastic themes, innovative plugins, and all the updates that keep WordPress running smoothly.

It’s like a NEVER-ENDING tech potluck where everyone brings something to the table.

In this community, ideas flow freely, skills are generously shared, and collaboration is the name of the game.

Potential Limitations Of The Free WP Version

potential limitations of the free wordpress version
Let’s have a heart-to-heart about something we all face at some point: the limitations of free stuff.

Thus, it’s essential to understand the WordPress constraints you might bump into with its free versions.

But it’s not all doom and gloom; it’s more about knowing what to expect.

Limitations In The Free Version Of is the user-friendly platform for starting a blog or website quickly.

It’s fantastic for beginners, but if you’re using the free plan, you might find yourself in a tight spot.

You get a GREAT START, but customization options, like using your own domain name or installing those fancy themes and plugins, are off the table.

It’s like having training wheels on your bike – great for starters, but eventually, you’ll want to ride freely.

Challenges With The Self-Hosted (Without Paid Plugins & Themes)

Now, let’s talk about, the self-hosted version, where the sky’s the limit, but only if you’re ready to climb.

While the software is free, think of it as getting a free plot of land.

You’ve got the space, but building your dream house (aka your dream website) might require investment.

Without paid plugins or themes, you might find yourself trying to build a skyscraper with just a hammer and nails.

SURE, you can do a lot with the basics, but sometimes, you’ll need to open your wallet for some premium tools to bring those grand ideas to life.

Whether it’s or, the free versions are like starting points in a much larger journey.

They’re perfect for dipping your toes in the water and getting a feel for things.

But as you grow, as your needs expand, you might find these limitations nudging you towards more advanced, paid options.

It’s all part of the adventure, figuring out what works for you and how far you want to take your WordPress journey.

Understanding &

understanding and
While and may sound similar, they’re like two siblings with their own unique personalities.

Let’s get up close and personal with these two.

Distinction Between (Self-Hosted) & (Hosted) is the DIY enthusiast of the family.

Think of it as the ultimate toolshed for building your dream website from the ground up. is self-hosted, which means you get to pick where your site lives on the internet.

The best part? It’s free to use! You just need to sort out your own hosting and domain name. is more like a cozy apartment set up for you to move in.

It’s a hosted platform, which means it takes care of all the technical stuff – hosting, security, backups, you name it.

Perfect for those who want to skip the nitty-gritty and jump straight into creating content.

The free version of is easy and convenient, but you’ll have some restrictions, like being unable to modify extensively or remove’s branding.

The Free Aspects Of &

Both platforms have their own free aspects that make them special. gives you the FREEDOM to experiment, customize, and build your website exactly the way you want.

You’re free to install any theme or plugin and tweak your site to your heart’s content.

On the other hand,’s free version offers a hassle-free start.

You don’t have to worry about the technicalities of hosting or maintaining your site.

It’s perfect for bloggers, hobbyists, or anyone who wants to get their feet wet without jumping into the deep end of website management.

Ultimately, choosing or depends on your journey, your needs, and how much control or convenience you want.

Both paths lead to exciting adventures in the digital world, each with its own set of tools and treasures.

So, which path will you choose? Whichever it is, a world of creativity and possibility awaits.

Hidden Costs Of Using WordPress

hidden costs of using wordpress
Yes, WordPress is like a treasure chest of possibilities, but sometimes, there are a few extra coins to pay along the way.

Don’t worry; I’m here to guide you through these hidden nooks and crannies so you can embark on your WordPress journey with your eyes wide open.

Remember, the hidden costs are usually inexpensive.

Hosting, Domain Names, & Maintenance (The Self-Hosted Saga)

When you step into, you’re like a captain sailing your own ship.

But remember, every ship needs a harbor (hosting), a flag (domain name), and regular upkeep (maintenance).

WordPress hosting costs vary like the seas – from budget-friendly options for small boats to premium harbors for massive ships.

Domain names are your digital address; they’re your unique mark on the web and usually come with a yearly fee.

And maintenance? It’s like keeping your ship seaworthy. This includes regular updates, security checks, and maybe hiring a crew (professional help) if the waters get too choppy.

Premium Plans & Features (The Route)

If you opt for the route, think of it as joining a guided tour.

The free plan is great, but if you want VIP treatment, there are premium plans waiting.

These plans unlock a world of extra features – your own domain name, advanced customization options, etc.

Each plan offers different perks, so you can choose how deluxe you want your digital journey to be.

Themes, Plugins, & Customizations (The Extras)

Whether on or, the allure of themes and plugins is hard to resist.

Themes are like your website’s outfit, and plugins are the cool gadgets that give it superpowers.

Some are free, but the really snazzy ones often come with a price.

Customizations CAN ALSO add up, especially if you hire a designer or developer to create a truly bespoke website.

It’s like accessorizing and upgrading your gear for an adventure – worth it for the WOW factor, but keep an eye on your budget.

However, with the help of Gutenberg, you can do a lot of work yourself – without coding!

paid wordpress options and upgrades
Ready to sprinkle a little extra magic on your WordPress journey?

Let’s chat about paid options and upgrades that can turn your website from charming to absolutely enchanting.

Premium Themes, Plugins & Hosting Services

Premium themes offer stunning designs, greater flexibility, and often come with top-notch support. It’s like giving your website a makeover by a professional stylist!

And plugins? They’re the Swiss Army knives of the WordPress world.

Want to boost your SEO, speed up your site, or add an online store? There’s a plugin for that.

Investing in premium plugins can be like equipping your site with superpowers, each tailored to conquer specific challenges or achieve particular goals.

Don’t forget about hosting services!

Upgrading your hosting is like moving from a shared flat to your own villa.

You get more space, better performance, and often, enhanced security.

It’s essential for ensuring your website runs smoothly, swiftly, and safely – especially as it grows.

The Benefits Of Paid Options – Why Invest?

Now, why consider these paid upgrades?

Imagine you’re on a road trip. Sure, you can travel in a basic car, but imagine the journey in a fully-equipped RV.

That’s the difference paid options can make.

  • Customizations: With premium themes and plugins, your website can truly reflect your unique style and needs. It’s like having a tailor-made suit instead of an off-the-rack one. Fits perfectly, right?
  • Professional support: Running into trouble? Premium options often come with expert support. It’s like having a guide in an unfamiliar city – invaluable for navigating tricky spots.
  • Enhanced performance & security: Upgraded hosting and plugins mean a faster, more secure website. It’s like fortifying your digital castle and turbocharging your chariot.
  • Staying ahead of the game: The digital world is always evolving. Paid options keep you ahead of the curve with the latest features and updates. Stay current, stay relevant!

Conclusion: Is WordPress Really Free?

As we wrap up our journey, let’s quickly revisit the highlights of our exploration into the vibrant world of (free) WordPress.

  1. The free spirit of WordPress: We delved into why WordPress is free, celebrating its open-source nature and the community that continuously enriches it.
  2. Two roads diverged: We discovered the differences between the self-hosted and the more user-friendly, each offering unique benefits depending on your needs.
  3. Hidden costs revealed: From hosting fees to premium themes, we explored the often-overlooked expenses that come with both versions of WordPress.
  4. The allure of paid upgrades: We saw how investing in premium themes, plugins, and hosting can transform your website from a simple start to a dazzling digital presence.

In summary, WordPress offers an incredible mix of flexibility, community support, and growth potential.

It’s a platform that can start as a simple blog but has the power to evolve into a sophisticated website.

Whether you’re a beginner or a pro, WordPress is a journey of creativity and discovery, offering the tools and freedom to create a unique online space. GO!

FAQs About Why WordPress Is Free

Why is WordPress free to use?

It’s open-source software. Developers around the world contribute to it and make it available to everyone.

How does WordPress make money?

They offer premium services like hosting on, themes, and plugins.

Is there a catch to WordPress being free?

No, there is no catch. You just need to pay for hosting and any premium features or themes you want.

Who pays for WordPress development?

It’s funded by companies and individuals who contribute time and money, often because they benefit from the ecosystem.

Are there any limitations with the free version of WordPress?

The core software is fully functional. But for advanced features, you might need premium plugins or themes.

About Author

Rok decided to put his original approach and vision into action by starting ULTIDA, thanks to his extensive experience with web development and design since 2011. Working with 100s of clients made his subconscious mind think of nothing but themes, HTML, plugins, mockups, etc.